external communication

external communication
/ɪkˌstɜ:n(ə)l kəmju:nɪ'keɪʃ(ə)n/ noun
the exchange of information and messages between an organisation and other organisations, groups, or individuals that are not part of it
(NOTE: External communication includes the fields of public relations, media relations, advertising, and marketing management.)

Marketing dictionary in english. 2015.

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